About Us

About Us: 

At Juicy Body Goddess, we don’t just sell clothes — we provide confidence, self-love, and self-empowerment. Located at Concord Mills in Concord, NC a few minutes outside of Charlotte, NC we are proud to be the largest plus-size boutique in the United States, unapologetically catering to mid-size, curvy, and plus size queens and beyond. Our brand stands at the intersection of fashion, empowerment, and self-love, creating a luxury retail experience that celebrates every curve, every stretch mark, and every bit of bold beauty.

From our viral prom season and formal wear consultations to our empowering workshops and confidence coaching, we’re more than a store — we’re a movement! Juicy Body Goddess is where mid-size, curvy, and plus-size women come to own their power, find fashion that fits, and walk in their full glory. Juicy Body Goddess is the home of “WHERE YOU HAVE TO BE 2 SOMETHING 2 DO SOMETHING”.

Mission Statement

At Juicy Body Goddess, our mission is to empower plus-size women to feel confident, celebrated, and seen. We create a bold and unapologetic fashion experience that centers curves, self-love, and personal expression. Through inclusive sizing, vibrant styles, and a joyful shopping environment, we are redefining beauty standards and building the biggest, baddest, most body-positive boutique in America—where everybody is worthy, every curve is appreciated, and every goddess is welcome.

Vision Statement

At Juicy Body Goddess, our vision is to revolutionize the fashion industry by creating a world where plus-size women are centered, celebrated, and empowered. We envision a future where curves are never an afterthought, but the main event—where every woman walks into our store and feels powerful, seen, and worthy of the spotlight. Our goal is to lead the movement for size Inclusivity in retail, one bold look, one juicy moment, and one confident goddess at a time.

Core Values

• Faith
• Community Engagement 
• Self-Love & Empowerment 
• Confidence 
• Inclusivity 

Juicy Body Goddess Core Values

Faith

We move with BIG faith in our purpose, our power, and our people. Juicy Body Goddess was built with prayer and passion for mid-size, curvy, and plus-size fashion, and we never forget who called us to this work! When you walk into Juicy Body Goddess, you're walking into a vision that was prayed for, manifested, and divinely assigned.

Community Engagement

We don’t just serve the community—we pour into it! From our prom dolls to self-confidence, self-love and empowerment workshops, we show up, give back, and lead with love. We will continue to build our beautiful community. This isn’t just retail—it’s a MOVEMENT!

Self-Love & Empowerment

Here, self-love isn’t a hashtag—it’s our whole ministry. We teach women to unlearn shame, reclaim their beauty, and stand in the mirror like it’s a throne. Every rack, every dress, every moment in our fitting room is an opportunity to remind a woman she’s that girl. We don’t “fix” bodies—we fit fashion to them! Every piece we sell is a love letter to your beautiful bodies. We champion bold self-love and empower every mid-size, curvy, and plus-size body to walk in their full glory.

Confidence

Confidence is the currency at Juicy Body Goddess. Confidence isn’t optional here, it’s a requirement! Juicy Body Goddess commands it in every encounter with our customers! We dress you like the powerhouse Goddess you are and remind you who you’ve always been! We hype you up before the clothes go on. Our team is trained to hype you all the way up—because when you feel good, you show up differently.

Inclusivity

All bodies. All curves. All queens. All prom dolls. We create space for every mid-size, curvy, and plus-size body and every story, making sure everyone feels seen, celebrated, and styled! We carry inclusive sizes, diverse styles, and vibes that make every goddess feel seen, styled, and celebrated. No exclusions! No exceptions! No apologies!